Face Tracking Sensor in CLP-Showcase

An advertising showcase which responds to the glances of passers-by by changing its content? Wall AG did the trick and realised this exceptional idea for its customer Jung von Matt/Spree. For the first time outdoor advertiser Wall AG combined a City Light Poster-showcase with a flat screen and a face tracking sensor developed by Vis-à-pix.

When travellers faced the CLP-showcase installed in Wall AG's bus stop shelter, the integrated screen displayed a seemingly happy couple. But as their glance began to wander, the man on the screen hit the woman, and the supposed idyll turned out to be only a veneer on domestic violence.

The disquieting change of motive was controlled by a face tracking sensor. Each time a face turned towards the advertising showcase, the sensor, connected to the flat screen, responded. Thus, the attention of the viewer influenced what was happening on the screen. As an involuntary witness he was confronted with the decision to watch, or to look away and turn a blind eye on the beating.

The face tracking system was employed to visualise the slogan "It happens when nobody's looking". The interactive elements provided a perplexing effect, making the viewer part of this special realisation.