Campaigning on the highway

On-truck advertising has never been as well-targeted, flexible and effective as it is today. A network of transportation companies spanning all of Germany guarantees the trucks are precisely distributed within the areas of operation. The area for the campaign is selected in accordance with the customer’s individual wishes: for example, regionally or nationally, by state, by sales area or by AC Nielsen area.

Bridge the motorway market niche with our highly effective spreads and stay in the same lane as the commuters and daily driver demographic – and their spare cash.

If you’re looking for target groups with lots of potential, Germany’s motorways provide the brightest of prospects: At 12,550 kilometres, Germany’s ‘Autobahn’ network is one of the most dense in the world. It is also surprising how highly frequented this network is: although the motorway network only accounts for two percent of the entire road system, 40% of all trips by car are made on it. Which certainly makes advertising on wheels more than worthwhile: altogether, 34.4 million drivers are on the road every day – going to work, heading on holidays, or just for fun.

Source: Representative survey by Info GmbH 09/2008, report by the Federal Highway Research Institute.