Innovate
Interactive media
Digital and interactive media
Digital City Light Board
Premium digital
Germany's first digital outdoor advertising network on public streets is available in Berlin. Under the label "Premium Digital", advertising customers may, for the first time, book 20 size 18/1 digital City Light Boards (DCLB). The new advertising displays, which are an advanced version of the analogue City Light Boards, allow for maximum flexibility in operating campaigns.
U snap
A value-added app for smartphones
U snap creates mass brand experiences. The combination of out-of-home advertising as a mass medium and online as a growing medium is an answer to changing user behaviour in the media sector. JCDecaux was the first outdoor advertiser to react to these developments in 2010 and is also the first to start an international rollout of its product. U snap is available for iPhones and all Android smartphones free of charge at the App-Store.
Poster to Mobile
Poster to Mobile opens new bilateral communication opportunities. Viewers send a text message to the number stated on the poster. Shortly thereafter, they receive a text or multimedia message containing additional information on the brand or product. Poster to Mobile piques the interest of mobile audiences and drives acceptance of digital brand communication.
Bluetooth
City Light Posters with Bluetooth functionality. Young, mobile, and technology-friendly target groups can download songs, videos, flyers, and other information directly from the poster display onto their handsets. Advertising with added value and pull effect. For attention-intensive brand communication.
Digital campaigns and cross media
Campaigns that address our senses via a combination of several media attract lasting attention. Wall AG's cross media solutions with scent dispensers, sound modules, illumination effects, or programmable scrolling systems make your message audible, smellable, and multi-dimensional. Combine with Bluetooth, Poster to Mobile, or bluespot to launch your digital communication in public spaces. For nearly limitless creative opportunities and successful campaigns.