Cities, people and communication never stop evolving. New demands arise. New technological possibilities open up new dimensions. We are continuously working to make our street furniture even better, eco-friendly and convenient.
We develop new forms of communication and new, attractive media for successful outdoor advertising campaigns. And we enhance the quality of urban spaces with our innovative concepts. For cities. For people. For better communication and information.
Our innovations are the product of strategic research and development. We monitor and analyse national as well as international trends and developments. Which new technologies are already shaping our future? How do people use traditional and new media? How can we combine different channels of communication? What does the city of tomorrow look like? How will we use urban spaces? The answers to these and other questions spark new ideas. That’s how our innovations help shape the future.
We work closely with urban developers, designers and architects. We conduct cityscape and need analyses. We use our findings to create product lines, street furniture and outdoor advertising media that fulfil the needs of cities and the people who live there. And often, this process results in innovative products that are so successful that other cities adopt them to enhance the quality of life they offer.
Our innovation team is highly interdisciplinary. Experts from diverse fields – development, design engineering, marketing, sales and controlling – work together to create new products and enhance existing ones. We add new functionalities, test new materials and use new technologies. And we leverage the long-term practical experience that our partner cities have had with our street furniture. Our innovation process incorporates feedback from urban developers, citizens and tourists as well as suggestions for improvement made by our employees. The best suggestions from our employees are honoured with an award. To make sure that fresh ideas continually flow into our innovation process, we regularly regroup our innovation teams.