For Wall, social commitment and common good activities are lived realities. In pursuing our strategic company goals, we constantly keep in mind our responsibility towards society. Numerous social, cultural and urban sponsorship projects bear witness to the fact that we take over responsibility and that our commitment reaches beyond our business activities. Wall’s social commitment is a top-level issue: Decisions on sponsorship activities and the support of specific projects are taken directly by the executive board.
Wall AG’s social commitment has a special focus on two themes: the advancement of children and young people, and the promotion of cultural activities. Children and young people are the future of our society, of our urban, economic and political order. Therefore, we at Wall consider their advancement as the advancement of Germany's overall ability to cope with future challenges and of the country's capability for innovation.
It is a key issue of our commitment to improve the accessibility of education for children and young people. Furthermore, we are employing our network of customers and business partners to allow children and young people insights into political and especially cultural institutions as well as into companies from different industries, so they may discover perspectives for their future and learn more about their urban environment.
Our headquarters are situated in Berlin, at the heart of the German capital. Wall AG has committed itself to the preservation of the city's rich cultural landscape and thus supports numerous local cultural institutions like museums, theatres and opera houses as a sponsor.
As a supplier of street furniture, we aim at embellishing and conserving Berlin’s cityscape beyond the scope of our business assignments. Our charitable activities therefore include the sponsorship of the annual Christmas illumination on the famous Kurfuerstendamm as well as the operation, cleaning, maintenance and financing of at present about 75 public fountains throughout Berlin.
Following our corporate motto "For Cities. For People", we are committed to a corporate culture which advances innovation, shared values, quality and flexibility – both towards our customers and inside our company.
Consistent corporate commitment also means a responsible human resources management. Our employees are the foundation of our success. Their excellent work contributes to meeting or even exceeding the demands of our customers. Thus, we consequently invest into the advancement of our employees – into their education, their professional qualification, their motivation and health as well as into workplace safety.
1. Advancement of education of children and young people
Since 2005, Wall AG finances the education promotion project "rechenfix & wortgewandt" (quick with numbers and clever with words) for about 60 pupils of the 3rd to 5th grade of Jens-Nydahl-Elementary School in Berlin-Kreuzberg. Pupils receive targeted support in reading, writing and arithmetic. The project aims at enabling more pupils – at present, 98 percent of children attending the school are from an immigrant background – to gain access to advanced secondary education. Besides financing teaching staff for the advancement program, Wall AG, in cooperation with the school's administration, organizes visits to numerous institutions throughout the city, drawing on its links to business partners and customers. Furthermore, Wall AG each year invites pupils to visit the company-owned production plant, introducing them to different professions and career paths, as well as to economic contexts in general.
Further information on "rechenfix & wortgewandt”
Since December 2012, Wall AG is a partner to the charity Morus 14. The charity is committed to advancing tolerance, democracy, integration and violence prevention in the Rollberg neighbourhood in Berlin-Neukoelln. To further this aim, Morus 14 follows a social-space-oriented approach, focusing its work exclusively on the Rollberg housing estate in northern Neukoelln. The charity's beacon-project is a network for the educational advancement of pupils. More than 100 children and teenagers are provided with voluntary guardians or mentors for an unlimited period of time. The guardians and mentors do not only support the educational advancement of the pupils but also open up perspectives on urban life beyond their immediate neighbourhood or on professional career options.
Further information on Morus 14
2. Promotion of cultural activities
Wall AG sponsors various cultural institutions throughout Berlin, for example the Renaissance-Theatre, the Natural History Museum or the venue "Friedrichstadtpalast". We promote the cultural richness of the German capital to preserve the unique and internationally renowned character of Berlin as a cultural metropolis.
Furthermore, Wall AG is a long-standing partner of betterplace.org, Germany's largest internet platform for social commitment. The platform creates a direct link between people and companies who want to help, and people and organizations in need for support. As a founding- and media-partner of the regional portal berlin.betterplace.org, launched in August 2012, Wall AG, together with betterplace and the platform's other partners, is committed to create a transparent forum for the German capital's social sector and to connect social projects and charities with donors. At berlin.betterplace.org, potential donors can find specific social projects around Berlin and support them by donating money or time. Subsequently, each donor can keep track of further incoming donations and the development of the supported project and verify what has been achieved thanks to his donation.
Click here for the betterplace-donation-portal
Click here for the betterplace Berlin-portal
3. Commitment to the city and monuments preservation
Berlin public fountains: Since 1999, Wall AG finances the operation, maintenance and cleaning of at present about 75 public fountains in Berlin.
Christmas illumination City-West: Since 2004, Wall AG creates and finances the festive Christmas illumination on Kurfuerstendamm and Tauentzien, lighting up the famous high-street and the surrounding area for almost six weeks each year.
Grave of Ernst Th. A. Litfass: In 2007, Wall AG financed the restoration of the monument located on Berlin's Dorotheenstadt cemetery and now takes over maintenance costs of the gravesite.
Memorial for the book burning on Bebelplatz: Since 1996, Wall AG has committed itself to the Memorial on Bebelplatz. Berlin-Mitte district office and Wall AG have recently agreed on a five-year extension of the contract for the maintenance of the Memorial for the book burning up to the end of 2016. Within the scope of the agreement, Wall AG takes over the costs for the maintenance and cleaning of the memorial including the ventilation system, power supply and the regular replacement of the pane.
Art project cycle "Memorial-Places": Since 1998, Wall AG has supported five projects of Israeli artist Ron Golz, which make visible the history and horror of the Third Reich in the cityscape. Waiting shelters are transformed into memorial places. Our company takes over the costs of design, printing and maintenance of the information panels and contributes its street furniture units as spaces of memory.
• Acceptance campaign of the coalition against homophobia
• Educational campaign by local aids relief charity Berliner Aidshilfe
• Joint road safety campaign "Ruecksicht" ("respect") of the Berlin senate department for urban development and the environment and the city of Freiburg
• Educational campaign "Meine Geschichte ist Gold für Berlin" ("My story is gold for Berlin") by Goldnetz gGmbH
• Donation campaign for the emergency cold shelter of Berliner Stadtmission
• Innovation award Berlin-Brandenburg 2012
• Advertising campaign for German founders' and entrepreneurs' fair deGUT 2012
• Rheingau Music Festival 2012
• Duesseldorf Night of Sports 2012
• Awareness campaign by the league for the protection of children Kinderschutzbund, Muenster
• Project "Aufbruch Donau", centering on immigration along the Danube, by the city of Ulm
• "Festival for Body and Senses" of Bistum Limburg at Wiesbaden